MARENCO SWISSHELICOPTER REBRANDS ITS FAST-GROWING BUSINESS
MSH, the Swiss helicopter manufacturer, has unveiled its new brand name. During an inauguration event held at its recently completed corporate/engineering facility, the company’s CEO, Andreas Loewenstein, introduced Kopter to customers, suppliers, partners and staff. Kopter marks a new chapter in the company’s history. The launch is an opportunity for the company’s leadership to share its ambitious business strategy, as well as news about its upcoming flight test programme and the start of production of the SH09 helicopter. The introduction of the Kopter name, logo and brand design is a decisive step that places the business as a potential leader in the marketplace. By simplifying the brand, Kopter will be better placed to tell the world its story. The distinctive branding will be accompanied by a bold new strapline that outlines the business’s everyday aim – and its ongoing vision – for missions accomplished. Loewenstein said of the rebrand: “We’re a company with an upward trajectory. Over the past few years, we have grown quickly. To support that growth, and place us as a leader in our field, we need to be clear about who we are. That means investing in our brand and telling our story.” “Our new name provides us with immediate recognition. It allows us to own a word that is synonymous with helicopter travel. As we are an unmistakably Swiss company, the use of a ‘k’ – instead of a ‘c’ – gives the Kopter a strong, Swiss–Germanic feel. It has a feeling of solidity and dependability – two things that are essential in our industry.” “Kopter is a modern name. In branding as in engineering, confidence is delivered through simplicity of thought. Kopter is a marker in the ground to let people know we have arrived – and we’re here to stay.” Kopter also makes a promise to its customers: whatever the missions, whatever the times, wherever the places, Kopter will get you where you’re going – safely, quickly and consistently.