23/03/2012 DASSAULT LAUNCHES NEW CHINESE WEBSITE
Dassault Falcon has launched a new website, www.dassaultfalcon.cn, designed and dedicated exclusively for the Chinese market The new site marks a further milestone in the branding and marketing of Dassault Falcon jets in China, following a year that included strong new orders and an expansion of the sales and marketing office in Beijing and Shanghai.
The dynamically designed website is presented entirely in Mandarin and goes into great depth on all Falcon models, their capabilities and key benefits. The easy-to-navigate site allows the visitor to watch video presentation overviews and look over 360° interiors, range maps, airport performance and other features for each Falcon model.
“Chinese customers are incredibly astute and savvy web users,” said Beijing-based Jean-Michel Jacob, Vice President of International Sales and Marketing for Dassault Falcon. “Launching this website is key to exposing the strengths of the Falcon brand in China and creating higher levels of awareness among our customers.”
The site also features a specific tab for the award winning EASy flight deck, including information on the newly certified EASy II. In addition, visitors can experience Dassault’s aircraft design and manufacturing processes and see how cutting edge design techniques such as Product Lifecycle Management (PLM) are incorporated into each new Falcon business jet. Company history and appropriate news releases are available on the site as well.
The site was designed in conjunction with an advertising and digital marketing agency with offices in Paris, New-York and Beijing. The site is hosted on servers within China to enhance the web experience for visitors.