
EUROCOPTER SOARS TO GREATER HEIGHTS IN ASIA
Eurocopter in 2009 recorded a turnover of €4.6 billion globally, of which €896 million was accounted by Asia. This marks a turnover growth of 58 per cent for Eurocopter in the region.
Dr Lutz Bertling, CEO of Eurocopter said, “Despite the global economic challenges, there have been many opportunities and achievements in Asia and it plays a critical component in Eurocopter’s success. This region is home to half of Eurocopter’s subsidiaries and is a top performing region for us. We are confident of Asia’s growth prospects and look to grow our business in tandem with the region’s development.”
Over the last few years, Eurocopter has maintained a stable booking value in Asia, and continuing in its growth path in 2009, the booking value stood at €504 million. In 2009, however, there was a decline in light range helicopters, but a greater demand for larger helicopters– a trend reflected in Asia, as it is for the rest of the world.
Eurocopter has developed over 40 years of presence in Asia an integrated trans-national industrial networks across the region. It has, for example, been in partnership with the Korea Aerospace Industry (KAI) in the Korean Helicopter Program. Eurocopter has also partnered the Aviation Industry of China (AVIC) in the development of the EC175/Z15. Both programs are on cost, on performance and on schedule.
In 2009, the notable achievements for Eurocopter in Asia are as follows:
* The inauguration of Eurocopter’s first Customer Service Centre in Hong Kong (February)
* The purchase in Japan of a majority share in EuroHeli (80%) and in All Nippon Airways Helicopter Maintenance ( 60%) respectively in April and June
* The roll out of the first prototype of the Korean Utility Helicopter (July)
* The maiden flight of the EC175 (December), four years after start of development
* The opening of a subsidiary branch in Thailand (December)
* The signature of a Memorandum of Understanding for the development of a new MRO in Malaysia (December)
Commenting on the 2009 achievements, Dr Lutz Bertling added, “We have made significant steps in growing our presence in Asia. We will continue with that along with a specific target to be closer to our customers in this region.”
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